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为什么外国公司在巴西经营困难?
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常会听到人说,巴西到处是坑,看似钱景,实则无底洞。也常能听到人说,很多在其他国家利润丰厚的公司,来到巴西扎根数年仍不见利润回报,Quora上,有人指出了其中的奥妙。

i) The tax system is complex, full of nuances, and the tax burden is HUGE, for locals or foreigners ALIKE.
税务系统复杂,琐碎而繁琐,而且税负极重,外资企业和本地企业无差别对待,即使是专业的会计师,也常常出错。一个非专业人士,基本上无法搞懂这庞杂的体系。

ii) Crime was until some time ago a big problem. It is much more under control now, but still scares people a bit.
犯罪严重,治安糟糕,尽管治安不是电影电视上看到的那么糟糕,但确实影响每个人每个公司,公司选址、物流递送、商务拜访、员工上下班都被糟糕的治安影响着。

iii) Hiring and Firing is really hard here. Work-related legislation is really not friendly, for locals or foreigners ALIKE.

劳动保护法律严格,对劳工来说重大利好,对在这边的公司确实重大问题,动不动就吃官司,动不动就得赔一年甚至数年的工资给员工。而且,劳动法,对外资和本地公司无差别。

iv) The language is obviously a barrier, since most developed countries have languages that are not even CLOSE to ours. This is improving with more and more people speaking English.
语言。巴西说葡萄牙语,葡萄牙语和西班牙语是近亲,,法语还稍微接近,英语、德语都与葡萄牙语亲缘关系很远。可以看到,目前的发达国家没有一个国家说葡萄牙语,甚至近亲都没有。不过,好消息是,巴西英语普及率正在逐步提高。

v) Brazilian consumers have their peculiarities (as Americans, Germans or Chinese have). You have to do your homework to sell here.

巴西消费者有其特殊的嗜好。正如中国人喜欢萝莉化的衣着、喜欢炫富,巴西则喜欢性感强健,也因治安问题,每个人都必须低调。


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